Work Smarter Not Harder in a Recession

December 4, 2008

When I think about business I think about all of the hard work it takes to grow your company, whether or not it’s new. I am constantly researching and talking to business owners; some owners understand the philosophy of working smarter not harder. What does that mean? It means using your money as an investment and implementing tools that increase whatever “it” is you want. Freedom. Money. Time. All the the above?  Essentially: getting the most for the least without sacrificing quality.

Let’s do the math on something I’m familiar with. A full-time entry level employee puts in 160 hours of work on average during a one-month period. The cost of this person is approximately $2500. You want to make sure you are getting the most out of that person. I’m not talking about taking advantage of people and grinding them. I’m talking about utilizing their time wisely. Implementing a third-party resource, such as the 24hrAssistant, our online appointment scheduling system, makes good use of limited employee time.  The cost is $30 per month and it works 720 hours. That is 4.5 times more than a full time employee. This results in more time for your customers and you. This is a common sense strategy in a stressful economy.

You can use low cost applications such as Constant Contact — a newsletter management with powerful reporting starting at $30 a month. How about Highrisehq? It’s a contact management solution for $24 a month. Other applications worth looking at include: WordPress, WebEx, or Blurb.

A business which includes a human element with powerful technology will result in success or at least more time to do those “other” things.

Wishing you the best,
Katherine

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